Glossary of Rashina-i
If you were scratching your head over a set of words, the search is over.
Breaking your pattern [ˈbreɪkɪŋ jɔː ˈpætən ]
Definition: Breaking the set of
Explanation: We all have positive and negative patterns that we routinely engage in, but part of the work that I do with my clients is to identify patterns which are hindering growth & impact in their business (and sometimes in their lives too) and break them, replacing them with patterns which work in the direction of growth.
Close the gap [kləʊs ðə gæp]
Definition: Make the jump from where you are to where you want to be.
Explanation: We’ll work together to assess viable routes that will take you from where you are to where you want to be, by reverse-engineering your desired revenue and impact.
The invisible wail [ði ɪnˈvɪzəbl weɪl ]
Definition: Term coined by Rashina in early 2019. The invisible wail refers to the story your business might
Explanation: The general consensus here – especially with ‘blocked’ businesses – is that your business may be royally pissed off with you, and might even engage in a mighty fit of wailing and finger pointing, were it given the opportunity to speak its truth.
Your impact potential [ jɔːr ˈɪmpækt pəʊˈtɛnʃəl ]
Definition: “Your impact potential” refers to the true impact you and your business have the potential to carry within the
Explanation: I only work with entrepreneurs & CEOs who are committed to having a significant (and positive) impact on the world. Anyone who wants to line their pockets and play small is not welcome. This term is important because if you want growth without impact, you are building a cash cow, not a movement.
The laser treatment [ðə ˈleɪzə ˈtriːtmənt ]
Definition: This term refers to a classic Rashina move which usually comes up during client consultations. “The laser treatment” is the act of seeing straight through what someone is saying in order to identify what they aren’t, thus uncovering what really needs to change.
The Rashina magic [ ðə rashina ˈmæʤɪk ]
Definition: This phenomenon started in the 90s and has been slowly but steadily making its mark on the world ever since. Usually
Explanation: All clients are entitled to liberal doses of Rashina magic, although for security (crowd control) reasons we are required to withhold specific dates and times of appearances.
Brain massage session [breɪn ˈmæsɑːʒ ˈsɛʃən ]
Definition: Possibly one of the more obvious Rashina-isms, this term refers to a session in which the